It was Walter Mendis, the Corporate Creative Director of Mudra, who gave Kerala the name �god”s own Country�. He meant Kerala is as beautiful as the Lord made it, bearing on every feature the unmistakable stamp of the great Original Creative Artist ! Kerala is amongst the top 40 destinations in the world. National Geographic is of the view that she is amongst the top ten ! More than 47 K cr has come in and more than 5,98,000 foreign tourists visited this beautiful state out of a total of 8.2 million tourists. This 45 K cr is 7.7% of Kerala’s total income. 

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Kerala has a lot to offer. Houseboat Tourism, particularly in the Venice of the East, Alleppey, Beach Tourism, because of the 586 km coastline, River Tourism, Mountain Tourism & Monsoon Tourism, because of the heavy rainfalls that grace Kerala ! Kerala is just 1.1% of India ! Yet, she hosts 22% of 47 K plants, 35% of varieties of fish and 210 types of oceanic creatures. She has 700 kms of the Western Ghats & 586 kms of coastline. She receives 2000 mm rains. You will find different types of people belonging to different civilisations as she is multi-cultural and multi-religious. That is how Kerala becomes the Lord� own country ! The foreigners say that � well kept beaches, good people, tasty and mouth watering cuisine, spirituality and Ayurveda � are the hallmarks of Kerala ! Beaches are a fascination for tourists and the four out of the five Districts which receive the influx of tourist have beaches ( Trichur, Trivandurm, Ernakulam, Alleppey and Idukki ). Some fishing villages have been defined as Fishermen’s Village. Farm Tourism is also on the rise !