Copyright \u00a9 2006 Mal Keenan <\/p>\n
Web logging first appeared on the net in the mid-1990s. The term \u201cweb log\u201d was initially coined refer to a server\u2019s log file and then expanded to include the meaning of online personal journaling. Later on, to avoid confusion, the word \u201cblog\u201d was adopted to refer to personal journaling. Today a blog is defined as an online publication where an author puts his or her personal thoughts and opinions from the most intimate to corporate ideas, concerns or events, in chronological order on the net.
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Although, there are as many kinds of blogs on line as there are people, most of these will roughly fall into these kind of bloggers: Personal Bloggers (the original use of blogging), then there are the organizational and business Bloggers.<\/p>\n
Organizational blogs are meant to facilitate communications between its internal and external audiences. It may also provide information for the external publics\u2019 use. <\/p>\n
Business blogs promote products or services for profit. They also increase awareness about the company, as well as establish itself as an authority with customers, vendors, through publications that demonstrate their expertise in the market.<\/p>\n
What are the kinds of contents that readers can find in a blog that\u2019s for distribution? The authors\u2019 ideas, opinions, expertise in his\/her field of work, resumes, and home recipes, pictures, streaming audio or video clips, e-books, poetry, works, products, services and consultations.<\/p>\n
Why have blogs become very popular compared to websites or email? Most websites are infrequently updated, while blogs have instant publishing tools which permit the author to regularly update & introduce new content. Although both have great content, websites are usually impersonal in informing their audience. While blogs allow the readers to leave their comments and feedback, to hold two-conversations with the author, who usually does the publishing and can immediately respond to his\/her readers.<\/p>\n
The blogs\u2019 abilities to reach and immediately react to an expanding mass of audience have made businesses and marketers use these as a strategic marketing tool. Additionally blogs are very efficient, cheap to use and can quickly distribute information.<\/p>\n
However, before you decide to jump on the blogging bandwagon, take time to find out what are your objectives for creating your own blog. Is it a personal, organizational or business blog? This will help you decide on what your blog will contain, where you\u2019d place it and what publishing tools you\u2019ll be using.<\/p>\n
For more information on blogging and other aspects of Internet Marketing and Home Business visit Mal Keenan’s personal blog: http:\/\/www.home-business-tips-newsletter.com\/blog\/<\/p>\n","protected":false},"excerpt":{"rendered":"
Copyright \u00a9 2006 Mal Keenan Web logging first appeared on the net in the mid-1990s. The term \u201cweb log\u201d was initially coined refer to a server\u2019s log file and then expanded to include the meaning of online personal journaling. Later on, to avoid confusion, the word \u201cblog\u201d was adopted to refer to personal journaling. Today … <\/p>\n