– By: Raj Kumar, 2008-02-20<\/p>\n
Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn\u2019t putting in the effort to make things happen.
Here are some tips to make AdSense work better for you. If you do them all and you\u2019re still not having any luck, then you just might be running one of those sites that don\u2019t make money <\/p>\n
1. Determine if your visitors are \u201cin the mood\u201d <\/p>\n
Like I mentioned at the top of this article, some web sites just don\u2019t work with pay-per-click programs.
The best performing sites fall into one of these categories: <\/p>\n
\u2022 Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here..
\u2022 Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don\u2019t have to actually be selling these types of things; your site can just be a Mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads. <\/p>\n
\u2022 Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content. <\/p>\n
\u2022 Sites that draw a large amount of new users every day. Free coupon sites and \u201cHow to\u201d sites are good examples.
\u2022 Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category. <\/p>\n
2. Make sure that your visitors don\u2019t feel that you just want to grab their money <\/p>\n
Give them plenty of relevant and well-written content. If writing isn\u2019t your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills. <\/p>\n
3. Play by the rules <\/p>\n
Google has some very specific Terms of Service (https:\/\/www.google.com\/adsense\/policies) for participating in their AdSense program. Learn those rules and follow them so you don\u2019t lose all of your investment by getting shut out. <\/p>\n
4. Use the tools that Google gives you <\/p>\n
Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad \u201cchannels\u201d for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn\u2019t build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not! <\/p>\n
5. Tweak, fine-tune and then tweak again <\/p>\n
you should never be happy with your AdSense performance. If it\u2019s good, then you need to make it great. If it\u2019s great then you need to make it amazing. If it\u2019s amazing then you need to take it to the UPS club. The UPS club? Google sends all checks over $10,000 per month to the webmaster via UPS overnight delivery. Now there\u2019s a club that I wouldn\u2019t mind belonging to. <\/p>\n
6. Get more traffic <\/p>\n
No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you\u2019re only pulling a 2% click-through. That\u2019s a lot of clicks when you have thousands of visitors each day. <\/p>\n
7. Experiment with new keywords <\/p>\n
new keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that\u2019s working then refer back to Tip # 5. <\/p>\n
You can see results in near real time when you use Google\u2019s AdWords. Don\u2019t be afraid to be different. If something that everyone else is doing doesn\u2019t work for you, then invent something that does work and get it on your site.<\/p>\n
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