Web Designing

With all of the websites that are on the Internet, it can
start to feel like they're all saying the exact same thing
in the exact same, boring tone. But you want your website
to be different.

However, the idea of how to create a website that's
different from the rest is not necessarily something that
you can just learn or that you can just 'do.' You need
help in order to figure out what your voice is and how to
develop content that celebrates it.

Your voice is not just the way that you speak out loud, but
also the way that you present yourself in print. For
example, some writers have a conversational tone that
allows you to feel like you're sitting and talking with
them rather than reading what they have written. Others
have a more aggressive tone that creates tension when you
read it.

Try to determine what kind of business you want to be
perceived as, and then try to come up with your ideal voice
that would suit that purpose. Do you want to be seen as
relaxed or informative? Do you want to have humor or
create a more formal tone?

While you can also change your tone for different parts of
your website, it's good to know what the overall impression
is that you want to leave with your customers and readers.

If you're already developing the content for your website,
you might already have found a voice that you like and are
using. However, if you're afraid that you might not be the
best writer for the job, how do you have someone else write
in your voice?

What you'll want to do is look for copywriters or
ghostwriters that have portfolios to share. By looking
through what they've already written, you will be able to
see if it's something that you enjoy and could see your
site using.

In talking with the writer, try to convey the kinds of
things that you see for your website before you hire them
to write for you so that you can see if your relationship
will be a good fit. Ask for sample work!

As they are writing for your site, try to check in to see
what kinds of pieces they are writing and if they're on the
right track. By giving good feedback on their writing, you
will start to develop content that works with their skills,
but your voice - and that's exactly what you want to do.

In the end, you need to establish yourself as different
from everyone else on the internet. Finding your voice is
one of the best ways to communicate in a warm, personal
tone with your visitor. Developing a voice can lead to
more trust, more business and ultimately more sales.

About the Author:

Lynn VanDyke is an Internet business consultant that offers
flexible plans for your web business. You can use her
services and write your own content, or you can hire her
team of professional writers to create your content. Learn
more at http://LynnVanDyke.com

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