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Article Title: The Top Ten Secrets of Successful Authors
Author: Judy Cullins
Category: Business
Word Count: 767
Keywords: Judy Cullins, bookcoaching, write a book, business marketing, write an
ebook, book publishing
Author's Email Address: judy@bookcoaching.com
Article Source: http://www.articlemarketer.com
If you are not a successful author yet, incorporate the following ten success
secrets:
1. Treat your book as a business.
You spend many hours creating a masterpiece to help your audience. It follows
then, you need to set up a regular time schedule to market and promote it. Do at
least three High Level Activities (HLAs) each day. Write a sales letter for each
book. Write an ezine to send to your audience monthly. Create a blog to draw
your audience.
2. Create a flyer for each book you offer.
In your flyer, include an excerpt from you fiction or a tip from your self-help
book. Put your book' cover on the flyer and include testimonials on it. A flyer
acts a lot like your book's back covers a good traditional marketing tool.
Hand out your flyer at business meetings or at any public place. Ask your
audience to pass the flyer along to friends and associates. Offer one free
report or ezine on the flyer to get new email addresses to send promotion to
later.
3. Create a line or two about your book in your signature file that goes out on
every email you send.
After your name, title, and benefit statements, add something like: eBk:
"Write your eBook or Other Book--Fast!" Include your addresses and
phone numbers too.
4. Invest some money in book marketing.
Start a promotion bank account before you finish your book, so you can share
your book with thousands and feel confident about its distribution. Contact a
bookcoach an internet marketing coach to schedule a low-cost introductory
session to see if you are a match and will get what you need. Many authors print
too many copies or use an expensive print on demand service to get a book
published. Put as much time into marketing as you do in the writing.
5. Take a teleseminar on how to market your book.
Teleseminars are simply seminars via the phone (conference call) with email
support.These low cost and low time investments can make your book the great
seller it should be. Your audience will want some tips from your book, and you
can divide them up over several one-hour phone teleseminars. A great way to sell
books, and a great way to attract new clients. Discover this inexpensive way to
market via the phone and email. How convenient!
6. Don't get fooled by high-cost services.
If it's too good to be true, it isn't true. When you hire someone to do it all
for you, it can cost $8000-$15,000 a publishing project, often with small
results. When you hire a publicist, you may pay from $1000-$3500 a month.
Results are what count. Check out a coach who knows who provides what for what
cost. Save yourself grief in time and money lost. Check out what services fit
your budget, and get a realistic picture of what your results will be.
7. Delegate some of the marketing.
Like me, hire a low-cost computer assistant from your local high school. They
know more than about computers and the internet than many professionals. For
under $10 an hour, you can multiply your promotion exponentially via the
ecommerce book promotion your assistant does for you 2-3 times a week. You can
look like a big company for a small price.
8. Set a dollar goal for your book each month.
Don't count copies sold. Count each month's book sales. Put your goal near your
workstation to remind you of what you want. Don't price your book too low, so
you'll appreciate an easy, profitable experience--getting what you deserve for
all your work.
9. Learn more about internet book marketing.
Think about reaching hundreds of thousands of your audience every week. When you
give them what they want--free information--they will eventually buy. Ask your
coach about the number one method to get visitors to your web site--that is,
advanced article marketing. Many authors go the traditional path of talks, ads,
or press releases. These don't always pay well for the time and effort put into
them. Realize what's working and what's not.
10. Keep marketing each week.
Many clients come to me and say they are discouraged their book didn't sell well
in four months. Replace doubt with patience for the process. Success takes many
months, but once you get it, the internet keeps it multiplied for you. From just
a few articles submitted to top web sites five years ago sprung hundreds that
are still bringing exponential sales each month.
Knowing the secrets of what successful authors practice can help you receive the
same prestige, branding, sharing the good word, and becoming a household name.
Judy Cullins c.2006
Book and Internet Marketing Coach Judy Cullin helps businesses build clients and
sell books. Author of How to Write your Book Fast and The Fast and Cheap Way to
Explode Targeted Web Traffic, Judy offers free eBook "Book Writing and
Marketing Tips" with monthly ezines at http://www.bookcoaching.com
