New Page 1
Article Title: Promoting your content through RSS feeds
Author: Phil Morettini
Category: Viral Marketing, Search Engine Optimization, Public Relations
Word Count: 497
Keywords: SEO,Software, Technology, Management, RSS,feed, promotion,
Consultant,lead generation,Blog
Author's Email Address: pm@pjmconsult.com
Article Source: http://www.articlemarketer.com
To many of you, this article will be preaching to the choir. In fact, quite a
few people already read these articles via an RSS feed in a newsreader, browser,
or on their Google, Yahoo or MSN personalized homepage. If you haven't already
done so, you can subscribe to my articles simply by clicking on one of the icons
on the right side of the Morettini on Management Blog, just below "Google
News" link. There is an icon for a generic XML feed, and also simple icons
for adding my feed to your Newsgator Reader, or your MSN or Yahoo personalized
page. There's even a way to have the feed sent to you instantly via email as
soon as it's published, via the email subscription box provided by Feedblitz. So
you can play around with receiving an RSS feed, right here on my site.
However, RSS is still an emerging opportunity which many companies haven't yet
exploited. So for those of you not already using RSS in your business, here's a
brief tutorial:
The origin of the term RSS is a bit hazy, and it has several different
definitions. But to most people, it means "Real Simple Syndication".
RSS is an XML-formatted method of publishing a variety of documents. There are a
number of different RSS formats, which can be a bit confusing. But there is an
easy way of getting around that, which I'll discuss later. The important thing
is that it's another simple, free way of promoting your content, whether it's a
Blog, Press Release, Newsletter, or any other document published on the Web.
There are a couple of major advantages to adding an RSS feed to your content:
1. Changes to your site or content will be instantly "published" and
available to your readers--nothing required by you, the publisher.
2. The RSS formatted content will appear instantly without any action required
by your readers--on their preferred personal page, or in their favorite
newsreader or browser.
3. Completely eliminates delivery issues (Spam Filters, etc.) that have become a
major problem with content delivery via email
I now want to recommend a great way to get around the "alphabet soup"
of emerging RSS standards. I use a service called Feedburner to publish my RSS
feed. Feedburner is a great service which takes the guesswork out of deciding
what format to publish in. It serves as an intermediary, converting your feed
into any of the major standards that a reader might require to read a feed in
his particular software solution. So while the native feed of Morettini on (High
Tech) Management is in an ATOM format, it doesn't matter. Feedburner will
convert it to whatever major standard is required by the subscriber.
Feedburner also provides the publisher with a nice set of statistics about what
content is being viewed, what readers are being used to view the content, etc.
There are also diagnostic tools available to make sure you feed is valid and
conforming. It's a great service, and it's FREE--I highly recommend it.
Phil Morettini is President of PJM Consulting, a Managment Consultancy to
Software and Technology Companies. PJM Consulting executes strategic projects in
General Management, Product Marketing, M&A, Distribution Channels and
Business Development. You can contact Phil at http://www.pjmconsult.com
Our survival depends on our sponsors
Actualise Your Immense Potential
Do you know that your enemy is YOURSELF and it is a fight between You vs
Yourself ? It is your negative thoughts which hold you back in life ! Do you
want to change your negative set beliefs, eliminate all self limiting
thoughts and free yourself from long held patterns of thinking which are
holding you back in life ? Subminal
MP3s are the answer. With these Subliminal
Messages, you can do exactly this and you can program your mind
to success. These are Subliminal
Messages which can accelerate the Law of Attraction, boost
confidence, increase motivation, improve concentration, learning and
education, relationships, attract women, win friends and influence people,
weight loss, social skills, overcome addictions, fitness and exercise,
financial and business success, sexuality, subliminal language and learning,
positivity, money mindset, personal development, relaxation, dreams and
metaphysical, therapy, music and arts.
