Copyright (c) 2006 Steven Gerber
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com


The fundamentals of copywriting include the basic knowledge of
journalists "" the inverted pyramid.

The inverted pyramid is basically the placing of 4 W"(tm)s in the
primary sentences of the articles, supported by the other W and H
on the following discussions. Four W"(tm)s consist of what, when,
where, and who. The other W which stands for why on the other
hand, follows on the succeeding paragraphs, including the
elaboration for the H which also stands for how, if necessary.

For the "Who,"� emphasize who are the benefactor of those
products that you are promoting. Sight in your article that
it"(tm)s the readers themselves, through this you are also
meeting with your target market.

For "What,"� discuss the benefits of the products. What are the
good changes that it can cause into their lives? Emphasize what
is in the product.

For "When,"� tell the reader until when the offer is available.
If it is a special offer, mention when it will end.  When they
will get the service? Will it be through time or is it just
instantaneous?

For "Where,"� where can they contact to avail the offer? Where
will it apply?

For "Why"�, discuss why readers need to avail the service or
product? Why will they be benefited? Why do they need to order in
a certain time? Why is the supply limited?

For "How,"� discuss how they can sign-up or order? How does the
product work? How much is the cost? How much profit will they get
for investing on it?

The benefit of following this form is that it facilitates easy
reading for the online visitors"(tm), especially for readers who
are busy people. The readers will be able to digest the important
facts of the articles even they weren"(tm)t able to finish
reading the entire article.

The process of writing is just an easy task; just observe a
careful application of answering those questions that needs to
appear in your article.

The technique for this is simply place yourself in your
readers"(tm) shoes. If you are the reader what are the answers
you want for your probable questions? What answer are you
expecting from your queries regarding the products and services?

Simply answer those questions that are running in your mind and
your copywriting is complete.

These instructions will not solely apply to online copywriting.
It will also be applicable to direct market copywriting, and
offline copywriting.

The preceding paragraphs are further techniques regarding online
copywriting:

First, make it simple. Be straightforward if you can. Remember,
no one wants to read a very lengthy and confusing discussion.

Second, write facts, do not write anything that is not supported
by facts. Establish a good reputation and do not attempt to break
your credibility to your readers.

Third, do not just convey the information to your reader. To make
online copywriting effective, it is advisable that you establish
your personality beyond the screen. This process is likewise an
effective scheme to let your readers stay longer, and they will
respond more eagerly.  To do this you can add tone and voices to
present a constant style, this will help the target reader to
relate and remember.

Lastly, keep your content logical and interesting. If it is
supplemented by adequate answers regarding the product or offer,
you are allowed a lengthy article as long as you don"(tm)t lose
the substance.




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Steven Gerber is a professional copywriter and
marketing consultant with more than 8 years of
expertise. He is a prot�g� student of Dan Lok �
The World's #1 Website Conversion Expert, and
in Steven�s totally biased opinion simply THE
BEST. You�ll find the latest internet marketing
techniques and tricks at:
http://www.websiteconversionexpert.com



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