When the tide comes in, all boats in the harbor go
up... the tough part is figuring out how to bring the tide in. Booming
economies come and go and bring surges of profit increases, then ebb to leave
behind shortages and tough times. Regardless, there are some business that
just seem to weather the tough times with grace, not really affected by
recessions. It's almost as though they have a secret source... maybe they
do... customers.
Hey, customers always buy... in the good times and in the bad times. They
still have needs and still make purchases. When you understand their needs and
wants, you have the keys to keeping your business afloat when others are
grounded. Implement these three tactics successful marketers use, and you're
set for success.
1. Just One
Customers can be like a two year old in a candy store... they want it all.
Yeah, sometimes it's hard to make up your mind about what you really do want
when everything looks so good. That's why it pays to promote one product over
the others. It spells out loud and clear... I'M THE BEST DEAL. That will be
the deciding factor in most cases.
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Customers buy because they want to enjoy the benefits of the purchase. A lady
might buy a dress because she wants to feel sexy, or a man will buy a saw
because he finds pleasure in creating things. Emotions are the key element
that drives purchases.
Use word pictures to stir up the emotions that will instigate the sale. Let
them "feel" the benefits, and they'll be more apt to head for the
cash register. Put them where you want them.
Selling a riding mower? ... the birds are singing, Easter lilies are blooming
and kids are flying kites in the wind... spring has arrived. Yep, it's time to
get out that mower and fuel it up for the summer ahead. How many springs have
come and gone since you promised yourself a riding mower? ... It's not hard to
paint mental pictures that whet their appetite for the product you are
advertising.
3. Make Contact
Following up with a customer who didn't buy can be the determining factor
between and "almost sale" and a satisfied, loyal customer. Simply
contact them afterwards and let them know the product is still available or
offer them further information they may find valuable.
Internet marketers can offer free newsletters or reports that consumers find
useful and marketers find profitable. Not only do you keep your product in
front of the customer on a regular basis, you get email information to stay in
contact. Both parties win!
Article Source: http://www.articlecircuit.com
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn is the owner of AllynCutts.com and works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on measurable results. Submitted with Article Distributor.
