Article Title: The Marketing Potential Of Myspace

Author: Terry Bytheway
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MySpace.com is home to arguably one of the largest social
networks in the world. Thousands of users join for various
reasons, whether it's to make friends, share photos and videos
or to promote their own music. As the MySpace tend grows in
popularity, members of the competitive marketing industry have
discovered the gold mine that MySpace really is when it comes
to its advertising potential.

There are a number of tools and methods, which allow users to
maximize their space's marketing potential and benefit from
access to such a large community.
 
Firstly, the wider your audience, the higher success chances
there are of your scheme really working. There are a number of
automatic programs which allow users to collect friends and
build up a strong contact list. Yet, many users find that the
personal approach is better since it allows people to target
their audience, even if it does take longer. This means going
through a number of profiles, and friend requesting those who
deem appropriate recipients to your advertising spear, even
though there is a limit to how many people you add in a day.
This approach is especially useful for niche businesses that
cater to a significant target market.
 
A faster, and easier way of building up your friends list, is
MySpace Train. This is a script that makes users post their
profile on a page, and allows other users to add them.
 
Once full, MySpace Train is reset for more users to add the
marketer. Even though it's a very basic method, it is probably
the fastest and easiest way of getting friends since there is
no limit to how many requests you get. This approach is not
useful for those catering to a niche market, as the friends
collected in this way, are absolutely random.

 
Once the marketer has collected and built up a large contact
list that is ready to be advertised to, there are a few steps
that need to be taken to ensure your "friends" interest and
obligation to your persona. This is usually done by creating a
captivating and interesting profile, based on your niche
market. If you don't complete a profile, most users will notice
something is wrong - and will take you off their friends list.
It is best if you include personal details, a few photographs
and update your blog at least twice a week. Also, changing the
look of your page also adds a personal touch and adds to that
growing list of friends. The friend-requesting process is most
successful if all these details are taken care of in the
beginning. Another technique is to stay in touch with your
friends and leave comments on their MySpace page. This ensures
that people visit your profile regularly, and are subject to
whatever marketing techniques you are employing.
 
Once your friends list is ready, and you are a popular member
of the family, it is time for the wheels to start moving.
Enter- your marketing plan!
 
One of the greatest advertising tools at your service is the
bulletins option. Bulletins can be likened to forum posts, but
they can't be replied to and are only visible to users on your
friends list. These are especially useful if you have a
targeted list of friends. But beware that if you post too many
advertising bulletins, most people will drive you to the edges
of the MySpace circle and you will be subject to your friends'
annoyance. Thus, it is best that you post them in rarity, with
no more than four bulletins per month. Do remember that since
you have access to graphics and flash in your bulletins, try to
make them original, interesting and an able vehicle that
delivers your product with expertise.
 
Another great method that is employed is mass messaging. This
works well for both target and bulk marketers, since it allows
a huge number of users to receive your message. Although, it is
easier for those targeting a niche market, since they won't have
to send out as many messages, and the messages will be relevant
and interesting for the recipients. This can be done by using
an automated messaging program. It is important to write an
informative message but ensure that it sounds personal and
include the link to your site at the bottom of the message. If
users appreciate your message and find it useful, they will
probably pass it on to their friends - and thus the
never-ending, profit making chain of viral marketing will
commence.
 
Today, MySpace is used by both big and small businesses and
individuals in promoting their products and increasing traffic
to their websites. The system is truly the newest and
relatively most successful face in the world of online
marketing.


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