How to Find and Dominate the Competition

Article Title: How To Find And Dominate The Competition
Author: Edward Bryce
Word Count: 497
Article URL: http://www.isnare.com/?aid=87153&ca=Business
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One of the most important concerns when running a business is
finding out who your potential competition is. If you can find
out what your competitors are up to, then you are already one
step ahead of the game. This is because you will know what
products and services the competition is offering and you will
be able to counter those with items of your own, preferably
marketed more attractively. New Page 2

Don't fall into the all-too common method of using a search
engine to find your competition. Plenty of businesses take
place outside the Internet. Plenty of house-cleaning services
are run by young adults and pay is given out under the table.
Alternatively, you might find that many businesses operate
without web sites - the businesses may be listed in the yellow
pages or your local newspaper. Be sure to cut out any ads you
find and keep track of your competition closely.

One of the most common themes in businesses is innovation.
Every once in a while, an innovation or new technology will
come along and change the way that people work within a
particular industry. After that, everyone will jump on the
bandwagon in an attempt to get a piece of the pie. You will be
going up against huge multibillion dollar corporations that
have bigger advertising budgets and the connections to make any
product faster and cheaper. Thus, your claim to fame will no
longer depend on following a sucessful industry, but rather
diverging from it. You want to do what other people are doing
but in a way that is different. The idea isn't to reinvent the
wheel, merely to distinguish yourself in the marketplace enough
that people will recognize your brand of wheels. Often,
distinguishing yourself can be done simply by selecting a
memorable color scheme and logo. Other times it's all about the
design - making things smaller and more pleasureable to the eye.

A lot of businesses could do better if they only made the
product easier to use. A common theme is to make the product
only require three steps to use. Use plain english when
describing your product and how to use it, although not so
simple as to make the people you are explaining it to feel
dumb. Many consumers end up returning perfectly good products
not because they aren't good but because they simply can't
figure out how to use it.

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