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Marketing and Copywriting Secrets That You Can Use To Profit from Your
Articles
Copyright (c) 2006 Steven Gerber
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com
One of the most important tools that you can use in internet
marketing today is copywriting. You have to consider the fact
that copywriting is essential in order to make your articles work
up a profit for you.
Writing articles is an important tool in internet marketing
because it is the cheapest and also the most useful way to
generate targeted traffic to your website. This is why hundreds
of authors use this method in every chance they get and publish
it on the internet to generate laser targeted traffic to their
website and expect to profit from it.
Today, there are talented authors who are wasting their time to
produce hundreds of great quality articles but never reach a
fraction of their targeted traffic potential. You have to
consider the fact that all articles are not really the same.
However, you also have to consider the fact that there are
thousands of articles available in the internet that is identical
except for the title.
Copywriting in the offline world or in the traditional way
determines 95% success of the articles or books is through the
headline. The headline will be the one to determine the success
of the book on whether someone buys it or not.
However, in the internet marketing world, it is entirely
different. This is because of the way your articles or e-books
reach people who are interested in the particular topic.
Since the internet is a vast electronic network that involves the
whole world, it is very difficult for you to get your article or
book to stand out from the crowd, much like browsing for books in
a particular bookstore and accidentally stumble upon a book that
you have personal interest in. The fact that people search the
internet using a popular search engine, it is important that your
article should contain 1 to 5 keywords that are related to your
article.
This is why you should have a keyword-rich article that would
show up in search engine results. To do this, it is important
that the first 3 to 5 words of your title should contain the
right keywords that people will likely type on search engines to
look for articles that has your topic.
There are a lot of copywriters in the internet today that may
focus on the same topic as yours. This is why it is important to
let your article stand out from the rest. You should always
remember that your title should have at least 3 to 5 keywords
related to your topic and should be located at the front of your
headline.
Here are examples of good and bad titles that you should study in
order to know what to put in your headline:
Bad Title:
Top 10 Ways You Can Lose Weight Fast
Good Title:
Lose Weight Fast: 10 Strategies to Help You Get That Body You
Want
As you can see, the first three words on the title should contain
the most important keywords. Meaningless words such as "top",
the number "10" and the word "ways" isn't going to help in
getting your articles on top of the list on the search engine
results.
In copywriting, it is also important that you shouldn"(tm)t use
keywords that have nothing to do with the main topic of your
article. This will only result in generating untargeted traffic
and will not be very helpful in getting someone to purchase your
products and services. This will be considered as spam
advertising.
These are the things you should know about copywriting and
internet marketing. You should always remember that even if you
write an amazing article, your headline should also contain the
necessary keywords in order for your article to be read by your
targeted traffic.
Steven Gerber is a professional copywriter and
marketing consultant with more than 8 years of
expertise. He is a prot�g� student of Dan Lok �
The World's #1 Website Conversion Expert, and
in Steven�s totally biased opinion simply THE
BEST. You�ll find the latest internet marketing
techniques and tricks at:
http://www.websiteconversionexpert.com
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