7 Questions Consumers Ask Before Buying Your Product
7 Questions Consumers Ask Before Buying Your Product
1. What's the deal?
Customers want to know what they are getting into before they open up their
wallet. One of the best ways to upset them is to give them unexpected fees at
the last minute. Make the deal plain and simple... no unexpected and
unpleasant surprises.
2. How do I benefit?
Let's face it... customer really don't give a hoot about who you are, your
hard earned credentials or your company history. They want to know "what
this product will do for me?" Spend your time wisely; emphasize the
benefits the consumer will enjoy... and you've got a sale!
3. How soon?
Our economy has co
Hey, there's always risk in a purchase. What if it's not what the box made it
look like? The knowledge that it can be returned soothes the customers fear of
making a poor investment. Money back guarantees go a long way toward banishing
the last minute purchase jitters.
The best way to turn away a potential customer is to offer a "to good to
be true" deal. No one trusts exaggerations or even claims that sound like
exaggerations. Do you have a deal that really is too good to be true? Be
careful how you word it. Remember that a customer who discovers his product is
even better than promised is an extremely satisfied customer.
6. Am I making the right choice?
Emotions and logic work together to create the right balance for the buyer.
Usually the purchase is based on emotion. It's later that the customer looks
for the logic to justify the purchase. Be sure to include logic in your
advertisments so the customer will feel that his purchase was justified.
7. How do I pay for it?
You probably remember standing in line at a place of business, while the
customer 9 people ahead of you tried every method of payment under the sun.
Everyone was shifting from foot to foot impatiently, and some even laid their
products down and walked out empty handed.
Hey, it happens in the virtual world too. Consumers wait and wait for a page
to download... they become frustrated and with one click of the mouse...
you've lost a sale.
Make sure purchasing is an easy and painfree experience for your customers. If
it's too complicated and lengthy, they'll just forget it... and you can kiss
your profit goodbye.
Article Source: http://www.articlecircuit.com
A perfect example of an online store that answers all of these questions positively and completely can be found by clicking the link provided here for Halloween costumes. You, the consumer, benefit from getting the largest selection of costumes available anywhere; you can select the desired products instantly and with a great return policy. The company has been in business since 1990 and operates 365 days a year, so it’s a great choice and very trustworthy. You can pay for any purchase with any major credit card on a secure SSL encrypted ecommerce site certified with McAfee Secure which tests every page of the site daily. Halloween Express is a perfect example of a store that passes the 7 question exam Allyn Cutts developed for consumers with flying colors.
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn is the owner of www.AllynCutts.com
and works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on measurable results. Submitted with Article Distributor.
