Clear Business Communication: 4 Steps To Success
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Article Title: Clear Business Communication: 4 Steps To Success
Author: Aaron Hoos
Word Count: 540
Article URL: http://www.isnare.com/?aid=119184&ca=Business
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Author's Email Address: aaron[at]aaronhoos.com (replace [at]
with @)
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Business owners know the bottom-line impact of business
communication. It doesn't matter if the communication is a memo
to employees, a sales letter to prospects, or a thank you note
to customers... A clear, quality message can build your
business and the wrong message can demolish it.
Clear messages motivate employees, create positive change in
the workplace, increase the possibility of getting a raise, and
(most importantly) make a sale! The wrong message can mean lost
opportunities, upset employees, and can even send your customer
to the competition! Which type of message would you rather give?
Use these 4 steps to make sure that your communication improves
your bottom line.
1. Know your audience. Ask yourself what is important to your
audience? Make sure that every sentence resonates clearly with
the message that you know what your audience wants and you can
deliver it. For example: If you are writing to your boss and
you're asking for a raise, don't complain about the rising cost
of homes; your boss is concerned about the business' bottom
line. So instead, talk about how you are going to be more
productive and improve the business' bottom line because of
your raise.
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2. Know the action you want your audience to take. Often, our
messages can be muddled if we are not clear in stating what we
want. Don't "beat around the bush". make it obvious that you'd
like to see a specific action occur as a result of what you've
written. For example, if you are sending a memo to employees,
don't just write several paragraphs about the need to be on
time in the morning. Your employees will think that your memo
is right but won't necessarily take action to correct their
behavior. Instead, clearly point out the time you expect them
to show up, the consequences for not showing up, and a specific
action they can take to indicate that they have arrived on time.
3. Make your communication easy to read. At the beginning of
your communication write what you are going to cover. Then
cover the topics in the order you stated at the beginning. Then
review the topic quickly at the end. If appropriate, put a space
between each paragraph and break up lists into bullets. Repeat
your point clearly in the first and last paragraph. Avoid
unnecessary words.
4. Proofread your work! Nothing reduces the perceived value of
a business communication like a missing or incorrectly spelled
word. If you are dashing off an email to a coworker, give it a
quick read-through. If your work will be read within company
walls by subordinates or superiors, have someone else read
through it too. If the message is leaving the company to go to
prospects, customers, or vendors, make sure that you have at
least two other people read the communication before it leaves
the building.
Written business communication is an important way that we
interact with others. The right messages can build our business
and the wrong messages can demolish it. To increase
productivity, to improve customer service, and to make more
sales, follow these 4 business communication steps to success.
About The Author: Aaron Hoos is a freelance writer specializing
in business and financial content. He writes e-books, SEO
articles, press releases, and sales and marketing material for
small and large companies. View his portfolio and contact him
at http://www.aaronhoos.com.
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