Article Title: Top 8 Tips To Creating Great Business Cards

Author: Tim Clark
Word Count: 408
Article URL:
http://www.isnare.com/?aid=99474&ca=Business+Management
Format: 64cpl
Author's Email Address: tim[at]constructiondeal.com (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=99474

A business card is an important tool to help market your
services. It's more than just a placeholder for your phone
number and company name. It's a way to make it easier for
potential clients to find your business, refer you to others,
to remember you, and to recall what you do.
 
1. Be Clear: Let them know what you do! If it's not clear from
the company name, include a tag line underneath to show what
your company can do for them.
 
2. Use the Tag Line: Call out your company's benefits. Don't
list your services. Look through the yellow pages for your ad
-- all your competitors do the same things as you, so list what
you can do for clients (Lowest prices, Fastest Turnaround,
Highest Quality!)
 

3. Use Both Sides: Double your real estate on the card by
printing on the back. It costs more but it's a greater chance
you'll be remembered. List more service qualities, list
testimonials, or list your company's mission statement.
 
4. Consider a Folding Card: You can have business cards made up
that will fold open giving you an instant brochure. You'll be
able to provide more information that will hit home all the
advantages your business provides.
 
5. Be Imaginative: Consider fun colors and interesting shapes.
It doesn't have to be a black and white card. Colors might help
you stand out when the potential client is digging through her
purse, looking for your card. Also, think about having your
business card be cut into the shape of a hammer, a drill, a
screwdriver - just don't make them too large.
 
6. Easy to Read, Easy to See: Your contact information should
not be small or be hidden. It should stand out and be easy to
find. Include everything you can: phone, email, website, cell
phone, address.
 
7. Branding: Make sure your business card has the same logo,
colors, design, and font that you use on your website, on your
magnetic signs on your trucks, and on signs outside your
business. A consistent look and feel will keep your images
branded and memorable.
 
8. Keep It Handy: While it's not a tip to help you make a
business card -- it's important. Always have cards out, ready
to go, if anyone asks. It lets them know you're professional
and organized. And it's much better than writing out your
company name on a cocktail napkin...


About The Author: Timothy Clark is the Marketing Director for
http://www.constructiondeal.com/showJobCategory.pub?categoryId=11&rid=19
- a handy & Free online resource for matching Contractors to
Homeowners who have building, remodeling, or home repair
projects.

For more free-reprint articles by Tim Clark please visit:
 http://www.isnare.com/?s=author&a=Tim+Clark

 

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