Blogging for cash is a simple concept, but a lot of people seem to be blogging for free. There’s no point in driving traffic to your blog without having some way to profit from all of that traffic. Once you’ve taken the time to research keywords, plan your blog posts and set up your blog, the next step is to add moneymaking elements to your blog.

There are a few basic ways to profit from a blog, or any website for that matter. Banner ads are displayed on the borders of a web page. Each time your page is viewed with the banner ad, you are paid. Normally a banner ad program is paid out at a certain rate per 1000 visitors. Although banner ads are popular or many types of website, there are other more effective means of monitizing your blog. The following technique normally pays better rates than banner ads, and is more worth your time.

Pay-per-click ads are a more effective means of gaining income from a blog. You get paid each time a visitor clicks on an ad displayed on your page. Google Adsense is the most popular pay-per-click ad provider. Google has the largest inventory of ads and also pay the most per click. Additionally, Adsense ads are targeted toward the content that appears on the website. For example, if your blog focuses on small business software, the Adsense ads will be for small business software. The content of the blog determines the ads that appear. This has a major advantage. Because the ads are related to what you reader is reading about, they are more likely to click on the ads, which means that the ads can be very profitable for you.

Signing up with Google Adsense is relatively simple. Since Google took over Blogger.com, they have started to accept accounts from blog owners rather quickly. Plus, if you use Blogger, inserting Google Adsense is extremely simple. It is recommended that you only apply for Adsense after you have at least 500 words posted on your Blog.

Once you’ve set up your account with Adsense make sure to read the “programs policy” section carefully. There are a few things that can get your Adsense account shut down, and Adsense is such a good source of income it would be hard to replace it with something else.

 

Keep in mind that once you’ve placed the Adsense ads into your blog it will take about 48 hours until the relevant ads appear. After this period of time, if you notice that the ads that are appearing are not relevant to your content you’ll need to do some keyword optimization. Look at your blog posts and titles through the eyes of a search engine spider. Are you using your keywords effectively? How many times do you main keywords appear? Try adding your main keywords at least once per paragraph and make sure to use them in the title of your blog posts as well. This will help increase the relevancy of your ads, which will lead to more clicks and more profits for you.

 

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