
Copyright © 2006 Mal Keenan
In the previous article, we discussed how blogs can help you generate
traffic for your main website. But what if you don’t have another site? Or
what if you want your blog to be your main website, the exclusive carrier of
your moneymaking ventures?
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* Selling existing products that the said niches need.
* Providing for information that the members of the said niches can access for
free, and enrolling the site that contains the information in a Pay Per Click
(PPC) program like Google AdSense.
Regardless of what path the online entrepreneur decides to take, he should
first create a site that serves as the repository of his commercial methods.
Niches can be very rewarding. Since there is but a few competitions in the
field, your search engine placement is sure to be higher than usual. Traffic
should also be at a sustainable level since the members of a niche have
nothing else to visit. This will mean a greater possibility for more sales, if
you’re selling a product, or a higher Click Through Rate (CTR) if you’re
enrolled in a PPC program.
Now, making a site can be quite cumbersome. You have to deal with the aspects
of web design, graphic creation, and content writing among other concerns.
What more when you have to create numerous sites for numerous niches?
Thankfully, blogs will make things a whole lot easier for you. Every online
marketer who has attained success with niche marketing can attribute this to
their proper exploitation of blogs. Whereas it would take you a couple of
weeks to come up with 10 websites, it would only take you a couple of hours to
come up with 10 blog sites. The sheer convenience and ease of web logs have
made nicheing a very potent business model.
Blogs can very much substitute for a regular website. As we have previously
discussed, high quality content is, ultimately, what will drive traffic to
your site, and this kind of content can easily be carried through a blog.
Also, you don’t have to change the entire page whenever you want to update
your content, as you would with a regular website. With blogs, all you have to
do is to write your update in a designated box and press the publish button.
Of course, different blogging software have various features, but none comes
more loaded than Wordpress (www.wordpress.com).
Blogging is the way to go if you want to create, and maintain, several niche
sites. And Wordpress is the weapon of choice for most Internet marketers. To
fully realize the potentials of the medium, therefore, you should be able to
exploit all the features that Wordpress does offer. Again, David Pankhurst’s
excellent report on powerful Wordpress secrets (http://www.malkeenan.com/top10tricks)
will help you excel in this area.
Look out for the next article, where we’re going to discuss how you could efficiently integrate the Google AdSense program into your blog, and make it a passive income generating machine.
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