Creating A Blog To Promote An Existing Business
Copyright © 2006 Mal KeenanIf you belong to any of the following groups, then this article is for you.
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* You already have a business and a website that serves as the official hub
for your online sales. The website may be serving as an online store for your
enterprise.
* You need a venue wherein you can promote your affiliate links.
* Your already have a website, which may not necessarily be a commercial one,
and it is enrolled with a Pay Per Click (PPC) program, like Google AdSense.
Success in these fields depends on one essential principle which you might
have already realized: traffic is the key to your online business thriving.
You may have in your digital inventory the best products in the world, but
they won’t mean squat if no one would get to see them. This is why each and
every online businessman will fight tooth and nail just to have a piece of the
Internet traffic. After all, the more visitors who get to visit your site, the
more potential clients you have.
And blogs can most definitely help you drive visitors to your pages. Here is
how you could use them to achieve such a purpose:
1. Download the Wordpress blogging software, which is available for free at
www.wordpress.com . An alternative is to go with blogger.com. I have posted
instructions for setting up a Blogger blog at your own server in this PDF
file:
http://www.pluginprofitstraining.com/blogsetup.pdf
2. Remember that good content is always at the heart of a progressive online
traffic stream. People are always looking for information, and if you will
give them that, they would read what you have to offer. Dedicate your blog to
the subject of your main website. Publish informative entries that would hook
your readers and make them come back for updates. In between purely
educational entries, strategically include a link to your site by suggesting
their importance to your readers.
3. Using the above mentioned strategy, you could also include your affiliate
links to pre-sell your affiliate products. The more traffic you drive to your
affiliate merchant’s site or sales page, the more chances you will have of
effectuating a successful sale and bigger commissions.
4. Links from blogs are unilateral, meaning, they are one way links to your
websites. The more traffic a unilateral link generates, the more it becomes
prominent in online searches. Avoid reciprocal links at all costs! Do not
include a link to your blog from your website. Search engines abhor reciprocal
linking.
5. 80% of your traffic will come from the search engines. You have to tweak
your blog to attract the attention of the search engine spiders. Now, blogs
are already search engine friendly. However, there is a very big possibility
that you would be competing with other blogs on the same subject. You have to
make sure that once you upload your blog, it is able to outperform its
competitors in the search engine rankings.
One way you can do this is by using the title of your post to match the
keyword phrases you are targeting, plus put a sprinkling of your keyword
phrase in the post itself. I am doing this with great results.
6. Check your blog offline. It should be as readable and as navigable as
possible for your prospective readers. Make appropriate adjustments if
necessary.
7. Upload your blog to a reliable server that has enough bandwidth to
accommodate many viewers.
8. Constantly update your blog. Search engines love regularly updated content,
so publishing new entries will greatly increase your blog’s page rank, and
consequently, your main website’s traffic.
9. Accepting links from other related blogs will also bring to your site some
traffic from sources other then search engines. The way that a blog is
designed fosters the building of a community of blog sites, and this will
provide for an added stream of visitors for you.
10. You could also decide to enroll your blog site in the Google AdSense
advertising program. This will give you an additional income stream. We will
discuss this in future articles.
Get Your Hands on My FREE and Exclusive 7 Day Blogging Report by Sending and
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In this Report I Reveal All The
Secrets for Creating and Running A Successful Online Blog.
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