Copyright 2006 Mal Keenan
Web logging first appeared on the net in the mid-1990s. The term web
log was initially coined refer to a servers log file and then expanded
to include the meaning of online personal journaling. Later on, to avoid
confusion, the word blog was adopted to refer to personal journaling.
Today a blog is defined as an online publication where an author puts his or
her personal thoughts and opinions from the most intimate to corporate ideas,
concerns or events, in chronological order on the net.
Although, there are as many kinds of blogs on line as there are people, most
of these will roughly fall into these kind of bloggers: Personal Bloggers (the
original use of blogging), then there are the organizational and business
Bloggers.
Organizational blogs are meant to facilitate communications between its
internal and external audiences. It may also provide information for the
external publics use.
Business blogs promote products or services for profit. They also increase
awareness about the company, as well as establish itself as an authority with
customers, vendors, through publications that demonstrate their expertise in
the market.
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