Copyright © 2006 Mal Keenan
Have you ever considered submitting articles to get your marketing message
out and/or drive traffic to your websites...?
Here are some ideas and tips that can get you started:
Use article distribution services to get your articles in ezines. Some
services will specifically distribute your articles to ezine owners who
desperately need good content, but do not want to create it themselves. If
your article gets selected for even a few of these ezines, you will receive a
considerable traffic spike.
Always include quantifiable benefits when writing an ezine article – and
actually tell the truth. For instance, if you say “make $1000 in 10 days”
people will actually be interested in that and believe it is possible at the
same time. Distorting or massively exaggerating the benefits wont help at all;
it will make the article look like a scamand an attempt to mislead more than
anything else.
Your prospects will appreciate your honesty and through time will come to
trust your judgement and recommendations
Become a special report provider for ezine owners. Offer to give them monthly
reports that contain exclusive or limited-distribution content. Each of these
reports could contain a detailed description of some technique – along with
some type of link to upsell them on a product of yours that makes the process
easier.
Use psychological triggers when writing an ezine article. At the very least
try to make the title and text flow. Make it catchy! A headline that uses
words like “proven” “shocking” “powerful” “secrets” will
always get more attention than one that simply states the title in drab
unemotional wording.
Most importantly set out to inform the reader as much as is possible in
400-600 words. "How to" articles are always popular because they
serve the reader making them feel that they have actually learned something
and are better off for reading your text.
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The whole point of the article is to encourage the reader to seek more information in your resource box where you will promote your business.
If your article looks like one long sales pitch with no informative qualities
at all you will have lost your prospect, who will simply stop reading and
click away, with no chance of gaining a subscriber or customer.
In closing...
Article distribution is one of the most powerful ways to market effectively
online. All the top "gurus" are using this tactic in their arsenal
of strategies and it maybe time you came on board too.
Mal Keenan is editor and publisher of Home Business Tips Newsletter: http://www.home-business-tips-newsletter.com/ For more info on writing and distributing articles, with 100s of resources check out: http://www.pluginprofitstraining.com/articlesubmissions.html
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